The Silver Spring Penguin offers its readers fact-based reporting on downtown news and events, with just enough irreverence to keep ‘em coming back for more. It’s that straight-dope coverage with chutzpah that makes The Penguin — well, The Penguin.

Why advertise with The Penguin?

Advertising on The Penguin allows you to reach readers throughout Montgomery County, The District and northern Virginia who have one big thing in common: an appetite for exciting events and good buys in the downtown Silver Spring area.

Got an e-commerce website? Your ad on The Penguin becomes a point of sale where readers can buy goods and services with just one click of a mouse.

Who reads The Penguin?

Most Penguin readers live in and around Silver Spring’s central business district, but some hail from exotic locales like The District and northern Virginia, Pennsylvania and Arizona, and even South Korea. Seriously.

The demographics break down like this:

Characteristic The Penguin’s 2007 Quality of Nightlife Survey* Facebook Page Manager**
Age range 25 - 34 26 - 34
Gender 43% male, 55% female 49% male, 51% female
Income “Comfortable” Not available

* Conducted September 2007. ** Accessed Mar 24, 2008.

Every so often, Penguin readers slip flattering messages into the newsroom’s mailbox. Here’s what they have to say about The Penguin:

“You’re the best local ‘newspaper’ we have.”
“You are the go-to person for the latest on Silver Spring. Thanks.”
“I just found The Penguin today and I’m glad I did.”
“Good going, Penguin.”

A couple of other people had some pretty nice things to say, too:

Recognized by the Maryland General Assembly for offering “the best in miscellaneous droppings from downtown Silver Spring”.

Named one of Maryland’s 20 most influential political blogs, as determined by BlogNetNews.com

Sweet, huh?

Contact the newsroom at info@silverspringpenguin.com for more information on The Penguin’s flexible contracts and affordable rates.